How it works
You signed. Here’s what the first 30 days actually look like.
It’s the question every owner has and almost no agency answers: what happens after I say yes? Here is the honest calendar — what we do, what you’ll see, and what we need from you, week by week.
day one
Before anything
The first call decides which door you walk through.
Fifteen minutes with the people who would do the work. One question settles most of it: when someone wants to buy from you, does a person at your business close that inquiry, or does the customer buy on their own? The first kind of business buys leads from us. The second gets managed advertising.
- The model, the scope and the terms are settled on the call and written into your agreement before you decide anything
- An honest fit check — and if we’re not the right shop, we’ll say so on that call
- No documents to bring — though the free value calculator makes it a better conversation
Either way, the rate, structure and terms go in the agreement before the first dollar moves.
The calendar, honestly.
Every engagement is a little different — a pay-per-lead campaign and a full site build don’t move at the same pace — so this is the typical shape, not a promise of dates. Where the two doors differ, the note under each week says how.
- The agreement and your statement of work arrive — model, scope and terms in writing, so nothing later is a surprise
- Your kickoff call gets scheduled with the people actually doing the work — no account-manager relay
- Access requests go out: one page shows exactly what we need and how to grant it — social pages, listings, domain, brand assets
Two emails and a calendar invite. The faster the access lands, the faster everything below starts — it is the single biggest thing that moves the timeline.
- Your login at app.zolley.com — the platform every Zolley client works inside
- Tracking and phone numbers wired, so from the first day there are real numbers, not guesses
- Brand assets in, and the build starts — campaign drafts, page architecture, follow-up sequences
Your platform login, a short list of what we’re building first, and questions from us — usually more than you expected. That’s the machine being fitted to your business, not a template.
Buying leads? Week 1 is consent wiring, filters and form logic — the paperwork that makes every lead provable. Managed advertising or a build? It’s creative drafts and page structure.
- The first reviewable build lands in front of you — a campaign ready to launch, or site sections you can click through
- Your feedback pass — this is the week your answers move fastest from “can you change this?” to “done”
- A test lead goes through the whole pipe — form to phone to follow-up to report — before anything is live
The build itself, and a test text or call on your own phone. If something feels wrong here, say so loudly — changes are cheapest this week.
- Live. For pay-per-lead clients, billing starts when leads are delivered — not before
- The first report, in your industry’s own units — calls, bookings, jobs — not impressions
- The rhythm gets set: what arrives weekly, what we watch, and who to reach when something looks off
- Testing starts and does not stop: headlines, offers, forms and landing pages, one change at a time — and we keep what wins
Early numbers, honestly framed. The first weeks of a campaign are the machine learning your market — we’ll tell you what’s signal and what’s noise, and what we’re adjusting.
Build projects (sites, software) run past 30 days by design — the scope and finish line are in your statement of work, and the weekly rhythm is the same.
What we need from you.
The machine runs on our side. These four are yours — and every one of them moves the timeline more than anything we do.
Who we’re not for.
We promise an honest fit check on the first call. Publishing the disqualifiers is what makes that promise checkable — so here they are.
Machines take weeks to assemble, and the calendar above is as fast as honest gets. Anyone promising results overnight is describing a different product — or a different truth.
We can build the follow-up, the reminders and the routing — but a human on your side has to close. If new inquiries would ring an unanswered phone, fix that first; it’s worth more than anything we sell.
We don’t guarantee outcomes, and we’d be careful with anyone who does. What we offer instead: pay-per-lead clients pay for results by definition, project work has a defined finish line, and everything else is measured in numbers you can see.
We build systems businesses own and grow with, and that’s where our work makes sense. If the goal is the cheapest possible page and never thinking about it again, we’re the wrong shop — sincerely, and with no hard feelings.
None of those you? Then we’ll probably get along.
Straight answers.
The questions people actually ask on the first call — answered the way we’d answer them there.
When do we see results?
Honestly: the first weeks are assembly — the calendar above is the build. Once live, pay-per-lead clients pay per delivered lead from the first one, and managed campaigns report real numbers from the first week live. What we won’t do is promise a date a campaign hasn’t earned yet.
When does billing start?
Whatever your agreement says — it’s written down before you sign. For pay-per-lead clients, leads are billed on delivery: the billing point is a lead reaching you, not a calendar date.
What do you need from us to start?
Access and answers. The onboarding page lists every account and asset with exact steps, and week one comes with questions from us. Access landing early is the single biggest thing that moves the timeline.
Who do we actually talk to?
The people doing the work. We run our own platform and build our own software, so the distance between “can you change this?” and “done” is one conversation — not a ticket relayed through three vendors.
What if it isn’t working?
We tell you — before you have to ask. The first report frames what’s signal and what’s noise, adjustments are part of the service, and your agreement carries the exit terms in plain language. Whatever happens, your customers and your numbers are yours — exportable, always.
See if the first call is worth fifteen minutes.
You now know exactly what happens after it. That’s the point.
