What a Customer Is Worth — Free Value Calculator | Zolley

Free calculator

What is a customer actually worth to you?

Most owners answer with the first sale and stop there. Two minutes with your own numbers gives you the figure that matters: the most you can afford to pay to get one — the number every quote you are ever given should be checked against.

How it works

  1. Pick your industryWe fill in typical numbers for your trade, so you are never staring at a field you cannot answer. Change anything that is not you.
  2. Answer six short questionsWhat you sell, what you keep, and what you are willing to spend to grow. Two minutes.
  3. Get your numberOn screen straight away, plus the twelve-page worksheet by email and text, so you have it when you need it.

Nothing here obliges you to hire anyone. Six of the seven sections in the worksheet are useful whether or not we ever speak.

Not in the mood for questions? Get the printable worksheet instead and run it on paper. Buying leads? The free vetting guide covers who to buy them from.

Want a read on the whole machine rather than one number? The free marketing scorecard scores twelve questions on the page in about ninety seconds.

Step 1 of 5Your industry

What kind of business is it?

We will fill in typical numbers for that trade. Every one of them is yours to change on the next screen.

What does a customer pay you?

Real averages, not your best month. Estimates are fine.

What do you keep, and what would you spend?

These three are where the real number comes from.

Where should we send it?

Your result and the twelve-page worksheet, so you have it when you need it.

And your number.

So we can text you the worksheet as well. Most people read it on their phone.

No obligation, and nothing here is a quote.

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