Zolley Data
Reach the people already shopping for what you sell.
Zolley Data is an add-on to the advertising: audiences of people showing in-market signals for what you offer, and a pixel that recognizes a share of the visitors who leave your site without a word — so the budget goes to people who are looking, not people who might be.
One furniture store, one Tuesday. Illustrative, not a result.
In-market audiences
Advertise to people who are already looking.
The ad platforms guess at intent from what people do on the platform. Zolley Data adds audiences built from in-market behavior across the web — people researching, comparing and pricing the kind of thing you sell, in the area you serve — refreshed every day and delivered straight into the ad accounts we run for you.
- Audiences shaped by area, interest, household and life stage
- Refreshed daily, so last month’s shoppers age out
- Synced into Meta, Google and TikTok campaigns as custom audiences
- Usable for direct mail as well as ads
- Looking for
- Sofas & sectionals
- Area
- 25 miles of the showroom
- Household
- Homeowners
- Refresh
- Daily
Synced to Meta · Google · TikTok
ZolleyID visitor identification
Most visitors leave without a word. Some of them can be recognized.
Most people who visit a website never fill in a form. The ZolleyID pixel matches a share of those visitors to consumer profiles held by our data partners, so the people who looked and left become an audience you can reach again — instead of a number in an analytics report.
- A share of visitors matched — never all of them, and we will not pretend otherwise
- Matched visitors flow into retargeting audiences in the ad accounts we run for you
- A report of which pages drew the people who were matched
- Works best with at least 7,500 unique visitors a month
Not everyone is matched. The ones who are become an audience.
Three steps, and most of them are ours.
You decide what it is for. We do the building, the syncing and the reporting.
Choose the source
In-market audiences, the ZolleyID pixel on your site, or both. The pixel is one line of code, and we install it.
We build the audiences
Shaped to your offer and your area, refreshed daily, and checked against what your campaigns can actually use.
They go to work
The audiences sync into the campaigns we run, and the report shows what they did — in your industry’s own units, not impressions.
The rules it runs inside.
Data about people comes with obligations. These are the lines we hold.
Ad audiences, not a call list
The people the pixel matches are for advertising audiences. Calling or texting someone takes consent they gave you — the pixel does not supply it, and we will not use it as if it did.
Disclosed on your site
Before the pixel goes live, your privacy notice has to say it is there and what it does. We tell you what it needs to cover.
Opt-outs honored
People who opt out are dropped from your audiences and kept out of the ones that follow.
Straight answers.
What people ask before adding data to their ads.
What is Zolley Data, exactly?
An add-on to advertising with two parts: in-market audiences built from shopping behavior across the web, and the ZolleyID pixel, which recognizes a share of the people who visit your site. Both end up as audiences in the ad campaigns we run for you.
How is this different from the targeting built into the ad platforms?
The platforms target from what people do on the platform. Zolley Data adds signals from outside it — what people are researching across the web, and who has already been on your site — so the audiences start warmer.
Will it identify every visitor to my site?
No. It matches a share of visitors, and that share varies with your traffic and your audience. We report what was matched rather than promise a number.
How much traffic do I need?
For the pixel, about 7,500 unique visitors a month gives it enough to work with. In-market audiences do not depend on your traffic at all.
Can I call or text the people it identifies?
No. Calls and texts need consent the person gave you, and being matched by a pixel is not consent. Matched visitors are for advertising audiences.
How is it priced?
Separately from the advertising, and quoted for your business after a short call — a flat monthly fee or by usage, whichever fits how you will use it.
Can an agency offer it to its own clients?
Yes, through the partner program. The terms are settled on the call and written down before anything starts.
Find out whether your traffic is enough.
Fifteen minutes. We will look at your site traffic and your ads and tell you straight whether Zolley Data is worth adding — or whether something else should come first.
